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Billboards are so ubiquitous in the modern world, many people barely even notice them anymore. So, some advertisers have gotten ultra-creative with their outdoor advertising, relying on eye-catching imagery and unusual proportions to grab the attention of the public. From shocking props like sliced pigeons to a billboard you can eat, these 15 clever advertising campaigns expand outside the box to interact with the world outside. Pigeons vs. Razor German razor company Martor Solingen “demonstrated” the sharpness of their product with this clever billboard, strewing the ground around it with sliced-up rubber pigeons. Paint Comes At You Fast Nationwide insurance turned a fictional paint company’s billboard into a colorful, messy disaster in this unique ad, spilling a massive puddle of yellow paint down the side of a building and into a parking lot, even covering several vehicles. Adidas World Cup Adidas was clearly very excited for the 2006 World Cup when they unveiled a ...

Billboards are so ubiquitous in the modern world, many people barely even notice them anymore. So, some advertisers have gotten ultra-creative with their outdoor advertising, relying on eye-catching imagery and unusual proportions to grab the attention of the public. From shocking props like sliced pigeons to a billboard you can eat, these 15 clever advertising campaigns expand outside the box to interact with the world outside. Pigeons vs. Razor German razor company Martor Solingen “demonstrated” the sharpness of their product with this clever billboard, strewing the ground around it with sliced-up rubber pigeons. Paint Comes At You Fast Nationwide insurance turned a fictional paint company’s billboard into a colorful, messy disaster in this unique ad, spilling a massive puddle of yellow paint down the side of a building and into a parking lot, even covering several vehicles. Adidas World Cup Adidas was clearly very excited for the 2006 World Cup when they unveiled a ...

It appears that some of the most creative and inventive advertising is coming from nonprofits these days. This month, I will be taking a look at the nonprofits and "for a good cause" marketing techniques. Today, we turn to the the advertising campaigns being used to increase awareness about the bad effects of smoking. How would you urge people to stop smoking? Over the years, the anti-smoking movement has had terrific and inventive print and television ads. They are now broadening to some pretty creative guerilla marketing techniques. If you remember, in June, I showed one example of a great stop smoking direct mail campaign , but the anti smoking movement has taken it to great lengths to get their message heard This is one used in gyms around the country. This one is found outside in city streets. They have even created and handed smelly strips (similar to those used when testing perfume). The sniff strip reads: "This is how you smell when you smoke. 4,000 t...